The name you wanted is probably already taken.
Most short, obvious names were registered years ago. A good many of their owners will sell — and a premium name is exactly that: a registered name whose owner has put a price on it.
Already taken
And for sale
Keyword rich
Words people type
Renews normal
At the usual rate
5–7 days
To change ownership
Search
Start with a word, not a name.
Premium search works on a keyword and shows names built around it that are for sale. Type the thing you do.
Try the word your customers would use for what you sell.
Why pay for one
What a premium name buys that a free one cannot.
The reason to pay is never the name itself. It is what the name does for the four things below.
Short and memorable
A name somebody can repeat down a phone without spelling it. That is worth more than any amount of advertising spent making a long one stick.
An established name
These names have existed for years. Some carry links, traffic and history that a new registration starts without — ask us what a specific name actually has before you assume it.
Words people search
A keyword-rich name catches people who type what they want straight into the address bar. It is a modest effect and a real one, and it compounds.
A brand, not a URL
The name goes on the invoice, the van, the business card and the email address. A premium name is usually the cheapest branding decision a business makes.
Questions
Before you decide.
A name somebody already registered and has decided to sell. They tend to be short, made of ordinary words, and the kind of thing you would have chosen first if it had been free. Because an owner sets the price rather than a registry, they cost considerably more than an ordinary registration.
Because somebody owns one and does not have to sell it. The price reflects what the name is worth to a buyer — its length, the words in it, and whatever history it has accumulated. It is a second-hand market with one of each item, which is why there is no list price and why we quote each name individually.
No. In most cases a premium name renews at the ordinary rate for its extension — you pay the premium once, to acquire it. Some registries do apply a premium renewal to particular names; we will confirm which you are dealing with in the same quote as the purchase price, before you commit.
Search on a word rather than a name, using the box at the top of this page. It looks for names built around that word that are currently for sale. If you already have a specific name in mind, tell us and we will find out whether its owner will sell it and at what price.
You tell us the name, we come back with the price in writing. Once you accept and pay, the transfer of ownership begins — it usually takes five to seven days, because a person or a broker on the other side has to release the name. You get an email when it lands in your account, and from that point it behaves like any other domain you hold here: DNS, renewals, transfers, all in the same place.
Sometimes, and it is worth checking rather than assuming. An old name can carry links and direct traffic that a new registration does not have; it can equally carry a history you would not want attached to your business. Ask us before you buy and we will tell you what we can see about the specific name — that is a more useful answer than anything this page could claim about premium names in general.
No, and that is on purpose. A premium purchase is a transfer between two owners over several days, not an instant registration, so it does not go through the normal checkout. It starts with a quote and ends with the name in your account.
Tell us the name you actually want.
If it is for sale we will get you the price. If it is not, we will say so rather than sell you the next best thing.